Marketing Plan For The National Innovation Agency ( Nia )

SCIE310 i+Med Case Study 2014 Mark Fox 300258626 Image taken from http://imed.co.th/ - official website of i+MED Laboratories ltd. Introduction i+Med Laboratories was founded in Bangkok in 2001 by Komkrit Sajjaanantakul and Witune Arayapipatkul. They found that a couple of other companies in Thailand had invested in producing rapid immunochromatography assays, and decided the technology behind it was simple enough to build a successful company from it. i+Med purchased the licensing for the technology and began producing assay tests for pregnancy, infectious diseases and drug abuse. i+Med’s initial strategy was to target areas with less competition, but by 2007 had become so credible they could enter the market and actively take on any competition. Come 2009 their largest customer was a government agency which enabled i+Med to overwhelm Thailand’s rapid testing market. Partnering with the National Innovation Agency (NIA) i+Med was able to diversify its product line and become the sole patent owner for two innovative new products. CD4 SELECT is a cheap method to determine the total number of CD4 lymp hocytes. AlphaTHAL is the world’s first rapid test for Thalassemia, otherwise known as Sickle Cell disease. Komkrit knew that launching CD4 SELECT into developing countries with large HIV/AIDS populations would be hugely beneficial for i+Med as a company. What Has Made i+Med Laboratories so successful thus far? i+Med Laboratories has been so successful due to aShow MoreRelatedCase on the Disney Brand14200 Words   |  57 Pages...................................................................................................35 Marketing and Promotions: ...................................................................................................36 Future in China: .....................................................................................................................36 Disney: Future Expansion Plans: ........................................................................................... 37 Honk Kong:Read MoreHistory of the Philippine Agriculture9560 Words   |  39 Pagesof the country’s poor coming from the rural areas where agriculture is the dominant source of livelihood and employment, the importance of agriculture to the Philippine economy cannot be overemphasized. Thus, the Medium Term Philippine D evelopment Plans (MTPDPs) of successive administrations have consistently recognized the critical importance of energizing and modernizing the agricultural sector in the overall pursuit of a vigorous and broad-based economic growth and development. But as we discussRead MoreProject Managment Case Studies214937 Words   |  860 PagesEngineering 13 Williams Machine Tool Company 15 Wynn Computer Equipment (WCE) 17 The Reluctant Workers 20 Hyten Corporation 22 Macon, Inc. 35 Continental Computer Corporation 37 Goshe Corporation 43 Acorn Industries 49 MIS Project Management at First National Bank Cordova Research Group 70 Cortez Plastics 71 L. P. Manning Corporation 72 Project Firecracker 74 56 CONTENTS Phillip Condit and Boeing 777: From Design and Development to Production and Sales 81 AMP of Canada (A) 105 AMP of CanadaRead More65 Successful Harvard Business School Application Essays 2nd Edition 147256 Words   |  190 Pagesand accountants to develop a marketing department, and to actively participate in business development, I did not recognize how valuable the more could be. I began the project at a disadvantage; the owners had already spent three months and $20,000 with an advertising agency, but devel... oped no usable materiaL I wanted to inspire my teams confidence as I led them into the unknown world of marketing, so I took several strong, decisive actions. I fired the agency and hired a more contem... porary